Here's an important followup on that eHarmony story. The courts could rule that eHarmony is discriminating against gays and lesbians. Or it could rule that the private service can implement whatever policy its 72-year-old founder is comfortable with. But the free market is already weighing in.

Three of eHarmony's competitors have already spoken up, saying they welcome gays and lesbians. And one has even launched a $10 million ad campaign specifically attacking eHarmony. (Apparently eHarmony has rejected over 1 million people, and will even reject you if you've had too many divorces!) This article includes a video of an ad -- one of five -- showing someone getting rubber-stamped as "REJECTED BY EHARMONY" before revealing a competitor's slogan -- "Come As You Are" Apparently eHarmony is furious about the ad campaign, and has contacted TV networks trying to get the spot removed.