
Google is requiring its 10 million AdSense users to open a new "Google account" or change their email address if they're not using Gmail.
Why? To make it convenient for them "to use other Google products" (and provide "enhanced" security) according to the new AdSense login screen.
But why the hard sell? Last year Google increased their ad revenue by 44%, to over $2.6 billion. This means they're already the fastest-growing media company in America.
Apparently they're still anxious to encourage 10 million publishers to try Google's other online services. So if you're not using Gmail (or another Google account), you're now required to update your email address.
quick... before they realize google ads don't generate as much revenue for advertisers as they think.
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