"A dream is a dream," says Reed Fish, who's travelling to all 206 Sizzler steakhouse restaurants with his wife.
They'll photograph each franchise, and then publish them as a massive art installation. ("The Sizzler room," his wife jokes...) They believe that Sizzler is Americana, and that this is conceptual art that tells us something about ourselves and our culture.
REED: I swear, when we tell people, for the most part their face lights up. "Oh, I love Sizzler."
LIZ: It's kind of nostalgic.
Reed remembers that when you were a kid, it was a special occasion when your family could go to Sizzler, so they're making all the photographs blurry in a tribute to that nostalgia - and as a commentary on the franchise experience.
Or, as his wife puts it, "We're doing this so you don't have to."
But they've still got 172 Sizzlers left to photograph - so they're asking for your support on a fundraising page.
"Just as there's beauty in every person, there's beauty in every Sizzler. "